Archive for July, 2009

Accessible Trade Show Displays For All

Saturday, July 25th, 2009
Trade Show Displays are complex presentations that outline and deliver concepts, showcase objects, and most importantly excite the senses. However, as marketing professionals across the world recognise the diversity within their audiences, they must now also realise that such activities must do more: Displays must engage different learning abilities and styles, respond to cultural and gender equity issues, and offer significant levels of information. The results are outstanding and thus the changes over the past 12 month have made these presentations a highly enjoyable experience for all members of the community.Accessible and functional design must be a part of the new philosophy of Trade Show Display development because people with disabilities make up a substantial part of our workforce? Uncovering exciting and innovating ways to make Trade Show Displays accessible will most certainly assist people with any kind of disability and older adults. However to rule out a group of people who will not benefit by the functions of these designs is nigh on impossible. Display accessibility begins as an opportunity to directly serve people who have been discriminated against for a lifetime; it will prevail as a tool that serves such audiences for the rest of our lives.

Display designers, marketing professionals, Contactors, Directors, sales personnel, exhibition staff and other Display team members each offer their own individual and particular insights into the best use of this as a design medium. We, as of this moment are in a highly beneficial and unique position to promote accessibility solutions into your design and development process.

The aim of our website is to deliver the help and advice to our visitors Trade Show Display teams to create the solutions and to develop those findings with our partners across the world and through this article. If you are interested in furthering your knowledge of accessible design, please get in touch via the appropriate methods. we would be more than happy to hear from you. Or even if you are already involved in such work, your experience would be most vital in getting this project off the round, promoting accessibility for all at the thousands of trade shows across the world happening daily.

Posted in Design and Graphics | No Comments »

A Marketeers Essential Guide to Trade Show Equipment

Saturday, July 25th, 2009

We have worked on over 100 trade shows over the past 10 years across the whole of Northern Ireland, England, France and the United State of America (Mostly in New York City and Los Angeles). The one thing we have found is that apart from the key trade show equipment, people on numerous occasions have forgot the small essentials to ensure the smooth running of their stand.

Below is our checklist so you don’t leave the office and board a flight to the other side of the country without everything you need to close the sale that earns you a nice bonus come the end of the quarter.

* Marketing Literature

* Sales Presenters

* Banner Stands

* Roll Up Banners

* Contractors Telephone number

* Credit Card

* Hotel Booking Confirmation

* and flight tickets for that matter

* Cable ties – a girls best friend

* Duct Tape

* Posters

* Trade Show Displays

* Exhibitors passes

* Customer contact list

* Schedule of events

Ensure you test drive your event equipment at least one week prior to the event so that you have everything you need, or in the case that you dont, that you have enough time to order them from your supplier before the event, or get them delivered directly there for your own sanity.

Once you get to the Exhibition, ensure your area is where you thought, that your trade show equipment has all arrived and in a usable condition. Plan the erection process carefully with your contractor as this will save you any confusion on the day.

Most of all enjoy the show, its about getting recognised and selling more products after all

Posted in Essential Equipment | No Comments »

Trade Show Equipment

Thursday, July 23rd, 2009

We have worked on over 100 trade shows over the past 10 years across the whole of Northern Ireland, England, France and the United State of America (Mostly in New York City and Los Angeles). The one thing we have found is that apart from the ke trade show equipment, people on numerous occasions have forgot the small essentials to ensure the smooth running of their stand.

Below is our checklist so you don’t leave the office and board a flight to the other side of the country without everything you need to close the sale that earns you a nice bonus come the end of the quarter.

  • Marketing Literature
  • Sales Presenters
  • Banner Stands
  • Roll Up Banners
  • Contractors Telephone number
  • Credit Card
  • Hotel Booking Confirmation
  • and flight tickets for that matter
  • Cable ties – a girls best friend
  • Duct Tape
  • Posters
  • Trade Show Displays
  • Exhibitors passes
  • Customer contact list
  • Schedule of events

Ensure you test drive your trade show equipment at least one week prior to the event so that you have everything you need, or in the case that you dont, that you have enough time to order them from your supplier before the event, or get them delivered directly there for your own sanity.

Posted in Essential Equipment | No Comments »

Getting started with roll up banners

Thursday, July 23rd, 2009

They are portable, in fact you can even bring them on planes, cheap to print and extremely easy to design for due to their rectangular shape. They are the ultimate exhibition stand companion when displaying at trade shows on the road.

Expect to pay £100 – £200 or $150 – $300 for a budget unit.

Design shouldnt be more than a few hours for the most basic of packages. If you sell ten more products, or even just one more, wouldnt it be worth it.

Pack it up, take it away with you and use your roll up banner at another trade-show. As a general rule, your banner will come with a padded bag and be no heavier than 3kg in weight. Perfect!

Lets now have a look at design. BIG AND BOLD. A Roll up banner is to viewed from afar, at least 4ft. Make your graphics big and never use text under 20pt. Fine for print on postcard, but it will get lost on your average 850mm x 2100mm banner. Decide on a single advertising message and stick to it. There is nothing worse than an unfocused design. We know as marketeers (its not our fault, the boss wanted the logo larger and that extra 54.5 lines of text) the benefits of good design, now lets educate the rest of them.

Make sure to get a lamination, either gloss or laminate a this will prolong the life of your unit. Ask if your printer supplier provide UV-Stable Inks, as this will stop fading, especially on pop up banners that are placed in direct sunlight for prolonged periods.

Take care of your roll up banner stand by slowly letting the graphic roll back into the unit after use. Take the pole out and carefully place it inside the back of the unit, before placing it within the carry case.

Need Accessories?

Lights, Camera, Action! Well take out the camera. In dark conference halls, make sure your banner stands out against the competition with a xenon light attached to the top of your unit. Expect to pay about £50 or $75 for this light. Its worth it if you do a lot of night presentations however!

Posted in Displays Systems | No Comments »

Welcome to TradeShowDisplays.eu

Thursday, July 23rd, 2009

Welcome to our site, hopefully soon to be the number one resource for planning your trade show. If theres anything you’d like to see on here, please drop us an email and we’ll do our best to accomodate. We will be focussing our efforts on the planning and design of Exhibition display stand, Trade Show Equipment, Pop up Stands and ways to save you money on all your trade show outgoings.

We will be providing a comprehensive list of trade show contractors we have experience in dealing with over our 20 years in business.

Posted in Displays Systems | No Comments »