We have worked on over 100 trade shows over the past 10 years across the whole of Northern Ireland, England, France and the United State of America (Mostly in New York City and Los Angeles). The one thing we have found is that apart from the key trade show equipment, people on numerous occasions have forgot the small essentials to ensure the smooth running of their stand.
Below is our checklist so you don’t leave the office and board a flight to the other side of the country without everything you need to close the sale that earns you a nice bonus come the end of the quarter.
* Marketing Literature
* Sales Presenters
* Banner Stands
* Roll Up Banners
* Contractors Telephone number
* Credit Card
* Hotel Booking Confirmation
* and flight tickets for that matter
* Cable ties – a girls best friend
* Duct Tape
* Posters
* Trade Show Displays
* Exhibitors passes
* Customer contact list
* Schedule of events
Ensure you test drive your event equipment at least one week prior to the event so that you have everything you need, or in the case that you dont, that you have enough time to order them from your supplier before the event, or get them delivered directly there for your own sanity.
Once you get to the Exhibition, ensure your area is where you thought, that your trade show equipment has all arrived and in a usable condition. Plan the erection process carefully with your contractor as this will save you any confusion on the day.
Most of all enjoy the show, its about getting recognised and selling more products after all