They are portable, in fact you can even bring them on planes, cheap to print and extremely easy to design for due to their rectangular shape. They are the ultimate exhibition stand companion when displaying at trade shows on the road.
Expect to pay £100 – £200 or $150 – $300 for a budget unit.
Design shouldnt be more than a few hours for the most basic of packages. If you sell ten more products, or even just one more, wouldnt it be worth it.
Pack it up, take it away with you and use your roll up banner at another trade-show. As a general rule, your banner will come with a padded bag and be no heavier than 3kg in weight. Perfect!
Lets now have a look at design. BIG AND BOLD. A Roll up banner is to viewed from afar, at least 4ft. Make your graphics big and never use text under 20pt. Fine for print on postcard, but it will get lost on your average 850mm x 2100mm banner. Decide on a single advertising message and stick to it. There is nothing worse than an unfocused design. We know as marketeers (its not our fault, the boss wanted the logo larger and that extra 54.5 lines of text) the benefits of good design, now lets educate the rest of them.
Make sure to get a lamination, either gloss or laminate a this will prolong the life of your unit. Ask if your printer supplier provide UV-Stable Inks, as this will stop fading, especially on pop up banners that are placed in direct sunlight for prolonged periods.
Take care of your roll up banner stand by slowly letting the graphic roll back into the unit after use. Take the pole out and carefully place it inside the back of the unit, before placing it within the carry case.
Need Accessories?
Lights, Camera, Action! Well take out the camera. In dark conference halls, make sure your banner stands out against the competition with a xenon light attached to the top of your unit. Expect to pay about £50 or $75 for this light. Its worth it if you do a lot of night presentations however!